ICT

This article has been revised to explore a practical aspect of the Cultural Fusion project and it's connection to iFOSSF and FOSS. When Alterian, a marketing software company, asked marketing service providers about their top challenges the results were no surprise. The primary five were analytics, data acquisition, database management, lead management and track ROI. Industry leaders seem to agree that the demand is for integrated-single serve solutions and this is leading providers to make strategic alliances.